Alicia keys becomes Blackberry creative director

Grammy award winning RnB singer and songwriter Alicia keys was recently unveiled as the new creative director for Blackberry(RIM)

CEO of RIM Thorsten Heins, justified her appointment by saying "Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to ‘Keep Moving’: to empower people through mobile computing and communications"

"We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”

In her role, Keys is expected to work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality.  

From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.(Which was also recently launched see pictures below)

P.S : I should add this to my wishlist asap! lol..

Credits: Wall street Journal*